This website and the Gems.Jewelry brand is managed by “Zafira Designs Limited” – a newly formed company, but with a historical background and business roots going back over 70 years.
We do things a bit different here. We are not your typical gem & jewellery store.
We are truly disgusted and angry about how many bad actors have flooded into this beautiful and sacred landscape. Specially online; you go to any marketplace; 99% of the gemstones on sale are either synthetic, lab-grown, or heavily treated with techniques that the gemstone would not be considered as natural, earth-mined stones at all. What’s worse is the deception and the utterly shameful effort to hide the reality of the stones on sale.
We on the other hand are damn serious about the gems we sell.
Our dedication to authenticity means that every gemstone in our collection is ethically sourced and devoid of any synthetic, lab-grown or man-made alternatives. You won’t find any glass-fill or diffusion treatments here – we draw the line at heat-treatment, maintaining the natural integrity of our gemstones. From the mesmerizing depths of sapphire to the fiery brilliance of garnet, explore our curated collections to find the perfect natural gemstone that resonates with your individual style and personality.
We take authenticity seriously, ensuring that each gemstone in our collection is ethically sourced and devoid of any synthetic, lab-grown, or man-made alternatives. You won’t find any glass-fill or diffusion treatments here – we draw the line at heat-treatment, maintaining the natural integrity of our gemstones. From the captivating depths of sapphire to the vibrant allure of garnet, explore our thoughtfully curated collections to discover the perfect natural gemstone that resonates with your individual style and personality.
When it comes to sourcing high-quality jewelry, we spare no effort in ensuring that each piece reflects the natural beauty and brilliance of authentic gemstones. We collaborate with skilled artisans and renowned jewelry makers who meticulously craft designs to enhance the inherent allure of natural gemstones. The result? Exquisite pieces that stand the test of time, from elegant earrings to statement necklaces. Our collection showcases a testament to our commitment to sourcing from artisans who prioritize quality craftsmanship and genuine materials. Elevate your style with our stunning jewelry collections, where every piece tells a story of authenticity, beauty, and sophistication.